Our AbZ case
Same same, but we made the difference
Award winning strategy
PTAs part of our community
At first, AbZ-Pharma was just another generic pharmaceutical brand – 100% equal to its competitors.
Entertainment, humor or fun seemed miles away from the pharma world...until the new AbZ appeared on stage: cheeky and humorous, bright pink and completely different than anybody else.
We broke every rule - and gained a lot of good friends on the way. The PTA Rat/PTA council is our longest running sounding board and builds a genuine connection between AbZ and their most important stakeholders, the PTAs (pharmaceutical technical assistants).
Co-creation with sounding board – powerful differentiation for brands